Other polls taken in recent days had even starker numbers: In another SportsNation poll, 78 percent of users said they'd be less likely to buy a jersey with advertising on it. An ESPN SportsNation poll found 71 percent of fans opposed to the jersey advertisements, and only 29 percent in favor.
Aside from a handful of season-opening MLB games in Japan, this would mark the first time one of the 'Big Four' leagues (NBA, NFL, MLB, NHL) has sold commercial advertising on game jerseys.īut fan response across the country has been negative. Although not yet set in stone, the plan is due for a final vote in September and has been described by league officials as 'likely' to pass. The plan, which was announced late on Thursday night and spread around the sports world on Friday, would allow NBA teams to place corporate advertising patches on uniforms beginning in the 2013-14 season. The NBA's plan to sell advertising space on its uniforms appears to be running up against significant fan opposition. You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserįans dislike NBA's uniform advertising plan
